About Us

Serving in the role of the city’s concierge, Modesto D.I.D. promotes a positive atmosphere in the downtown by caring for the physical space.

• Upkeep of landscaping ensures that downtown Modesto is vibrant year-round.
• Businesses that pay into Modesto D.I.D. can have graffiti removed or painted over free of charge.
• Providing trash receptacles and trash removal services helps keep the downtown inviting.
• Cleaning and washing vacant storefronts allow this to be a friendly urban space.

Our mission is to attract and retain business, employees, residents, and visitors to downtown Modesto. We are funded by downtown businesses that pay a D.I.D. Mill Tax. Revenues raised through the D.I.D. Mill Tax are used for downtown improvements including, but not limited to: promotion, beautification, alley reconstruction, parking, and graffiti removal. The Advisory Board considers improvements relating to downtown and makes recommendations to the City Council.