About Us

Serving in the role of the city’s concierge, Modesto D.I.D. promotes a positive atmosphere in the downtown by caring for the physical space.

• Upkeep of flowerpots ensures that downtown Modesto is colorful and vibrant, year-round.
• Businesses that pay into Modesto D.I.D. can have graffiti removed or painted over free of charge.
• Providing trash receptacles and trash removal services help keep the downtown inviting.

Our mission is to attract and retain business, employees, residents, and visitors to downtown Modesto. We are funded by downtown businesses that pay a D.I.D. Mill Tax. Revenues raised through the D.I.D. Mill Tax are used for downtown improvements including, but not limited to:  Promotion, beautification, parking, and cleanliness. The Advisory Board considers improvements related to downtown and makes recommendations to the City Council.

The Modesto D.I.D. board meets on the 2nd Tuesday of every other month.

DOWNTOWN IMPROVEMENT DISTRICT BOARD OF DIRECTORS AND THEIR TERMS
Paul Adams – December 2026 Maria Apodaca – January 2026
Julie Betts-Albert – December 2026 David Boring – January 2026
Sarah Aaronson – December 2026 Amanda Heitlinger – January 2026
Esparanza Vargas – December 2026

Do you have a business within the D.I.D. boundaries and would like to serve on the Board of Directors? SUBMIT AN APPLICATION

Heidi Savage, Executive Director
info@modestodid.com

D.I.D. BOUNDARIES

D.I.D. Boundaries Map